Postlets.com - vs. - VFlyer.com
November 27, 2006 – 4:50 pmThere has been quite alot of talk about VFlyer lately with their new release of services specifically tailored to real estate.
I thought it would be useful for the AR community to do a full rundown and comparison of the two different free services and let you decide which one to use. One thing is for certain, if you aren’t using one of these services already to promote you’re listings… you’re missing out big time.
Here is a comparison Chart:
| Postlets.com | VFlyer.com |
| Submits to: Backpage (must copy and paste html and submit separately), Craigslist, Edgeio, Vast, Google Base, Hotpads (rentals only), Livedeal, Oodle, Propsmart (may already pull content from sources like Google Base) | Submits to: Vast, Oodle, Edgeio, Google Base, Vast, PropSmart (may already pull content from sources like Google Base), Trulia (requires broker name, mls number, and exact location), Craigslist (must copy and paste html and submit separately) |
| Pictures: Allows 12 photos (only 6 at a time) | Pictures: Allows 2 photos |
| Flyer Design: Currently limited with no customization possible. They claim that this will be changing in the near future. | Flyer Design: 13 templates to choose from, or create your own with the customization tool. |
| Flyer Usability: Here is a sample, Very professional looking, , includes great google map integration, school information, and calculators (all from within the flyer itself), also includes integrated contact form and all contact information. All features work well within craigslist. | Flyer Usability: Here is a sample, professional, different template choices and customization make for the possibility of unique flyers. Includes contact form, forward to a friend, and ability to write description with contact information. |
| Extra Features: will pull data on property automatically using address (sq. footage, lot size, bd, ba, etc.) will also pull zestimate if requested. Allows virtual tour within flyer. Easy posting to craigslist if you already have a sign in name. | Extra Features: Once your flyer is published, they give you the option of emailing, printing, converting to pdf. Full tracking of your flyer with hit stats and contact requests. Browser plugin that allows you to post a flyer directly from your browser. Use the same profile to create other flyers for vehicles, employment, personal ads, etc. |
| Plus Service: (currently free when you refer a friend, but will be a paid only service soon) embed video tour within flyer, extra large pictures, external links | |
Let me know if there is anything I missed.
Bottom line, I feel very strongly that postlets.com is the best of the two. With the extra usability within the flyers, data from Zillow, embedded video and virtual tours, ability to upload 12 photos, and advance craigslist support, they are clearly the winner of this battle.
Some might argue that the lack of customization within postlets is a problem, but to be honest, I don’t think most customers will care. They just want useful information: descriptions, photos, videos, etc. If they can get all that in one place, they will be happy.
The only thing that would be nice with postlets would be trulia support. But it will probably be coming shortly…
If there is a particular reason you use one or the other, please share!
15 Responses to “Postlets.com - vs. - VFlyer.com”
The number of photos is inaccurate. We support 1 main photo and 25 gallery photos.
By oliver muoto on Jan 25, 2007
Hi Oliver,
Please see this post:
http://hismove.com/blog/vflyercom-co-founder-aaron-sperling-responds/
Aaron responded, and we posted his comments.
By hismove on Jan 25, 2007
I prefer vFlyer as a commercial real estate broker. Postlets forces you to use beds and baths regardless of property type.
By Brad Nix on Feb 15, 2007
I found another simple service for creating classified listing that allows the user to upload unlimited photos, videos, and even attachments like floor plans etc.
Please see: http://www.visopic.com
By nick on Feb 20, 2007
Also see http://www.classifiedflyerads.com
- Allows unlimited photos
- Choose from over 70 different template designs
- Slideshow, map, city data, calculators, send to friend, other listings and more
- Your flyer has top menu items and is setup like a mini website for your property
- Ability to add open tracking
- Printable version and PDF versions available
- Automatic drop post availabilty
- Unique listing url ability that will give your listing a website address of the actual property address. Example - if the properties street address is 1414 Sunset Dr, you will be able to get to the flyer web page from www.1414SunsetDr.com. Clients love this!
By Flyer Ads on Feb 26, 2007
Hi Oliver,
Thought it was interesting that I typed Postlets.com into the google search bar and your post on comparing it to V-Flyers came up on page one! Active Rain Rocks!!
By Lisa Hammerstein on Aug 12, 2007
I’ve heard of postlets. Craigslist is one of the best free advertising options for anybody. The exposure that the website creates for your listings is huge. Ive been using a craigslist posting tool http://www.craygo.com to post to the craigslist real estate/housing sections. I thought I’d share the tip with you. With the craigslist tool you can easily post to all top cities, or stay within the top listing of one city.
By craigslist marketing on Aug 19, 2007
Thanks for this info - I’m still analyzing for myself. I do like the Vflyer widget of listings in addition to where it goes.
By Clearwater Beach Real Estate on Sep 26, 2007
Excellent comparative information on both of these marketing tools. I did appreciate the link to craygo and will consider using that tool for posting to Craigslist as well as the one for backpage.
By Naples on Nov 13, 2007
My assistant found postlets.com and suggested uploading our listings to it. We like the format of it, however, we were most excited about the linking to craigslist and were disappointed that the postlet did not load onto the local craigslist. However, we were able to utilize the html code to post an attractive listing on craigslist, which we had not been able to do before. I think postlets is yet another online tool for listing agents to market listings online for free, and a tool for getting more listings.
By Santaluz Real Estate on Mar 18, 2008
Both products have come along way since this post was written in 11/2006. One real plus Vflyer has over Postlets is the ability to add multiple links to your online marketing tools such as school info, virtual tours, new listing alerts, newsletters, cma offers, etc.
By Ruthann Macklin on May 15, 2008
wow… there has been alot of changes since I last wrote this, it’s been a while since I’ve looked at it. I used to lean towards postlets because of it’s ease of use… but vFlyer has such a great wealth of tools and functions now, I always recommend it to everyone. It’s an awesome tool, and they do a great job.
By Justin Smith on May 15, 2008
I pay $19.95 per month for the vFlyer “Basic” service and love it. They seem to hike the monthly rate exponentially based on how many fliers you have. I carry 15 to 20 active listings at any given time and with the free account only allowing 5 active fliers I would have to play favorites with my listings, which some clients would rightfully end up having an issue with.
By Jesse Barron on Jul 5, 2008
Our office has been using a site called Post1ad. They put our listings on a ton of sites without us having to do any HTML stuff. All we do is type in the property info and upload pics. We’ve gotten a pretty good response and the ads look great!
By Marissa Douglas on Jul 8, 2008